Top Secret Bait Revealed: the RotoTail

While back I shared with you my recent Top Secret bait experience. Well, today’s the day it’s revealed. It’s called the RotoTail – check the vids below.

Basically, the bait is a plastic worm (or make it into a trailer) with a tail that spins 360 degrees. The tail has a soft-plastic spinnerbait-like blade at the end that thumps through the water as it spins – when you’re reeling it or it’s falling – and it’s weedless. Fish it like a worm, crank it, put it on a jig or spinnerbait, whatever you think would work.

The guy who developed it (see below) probably likes it as a swimming jig trailer best of all. Maybe.

The head of the RotoTail doesn’t move/turn/twist because of a patented hard-plastic swivel, which is kind of ingenious imo. (If that sounds complicated, it ain’t. My kids can rig them up in about 5 seconds and love “making their lures.”)

As always, here’s the full disclosure:

1. The guy who developed it – for now remaining anonymous for reasons of his own – is a buddy of mine. He is a diehard basser, to say the least. I’d love to say more, but can’t….

2. Me and my little band o’ merry men here helped him out a bit with the RotoTail website, and I’ll continue to help him where I can – he’s a bud!

3. I’m pretty sure that most/all of you reading this can fish circles around me (except Jonnie Storm, maybe Z too…), so I’m not going to tell you to like, buy, whatever the RotoTail. That’s up to you, and I wouldn’t do that anyway – not a pitchman. All I can tell you is that in a summer of fishing it, we found it works as advertised. In other words, it does everything it claims to do.

Do I expect you to be skeptical? Of course – as I said in the above-linked piece, I was too. Only thing for sure: The fishies haven’t seen this yet.

Other than that, if you’re motivated to try and buy, because of a bug or two with the store part of the RotoTail site (we didn’t help with that!), you can only buy the RotoTail Magnum Starter Kit through PayPal using the PayPal button on the site.

I think that covers it, but ask away if any questions.

Here’s a good intro to it, just reeling it in

This time a little deeper

Fishing it like a worm/Fluke

As a jig trailer…

…but I’d probably shorten up the trailer a bit like this

Last but not least, here’s the TV commercial, his awareness campaign


> Few more vids here on Youbus Tubus.



  1. Chad Keogh

    December 2, 2011 at 1:39 pm

    Great idea. Let’s hope the quality is there too. I could definitely see fish hammering it.

  2. Dean Jones

    December 2, 2011 at 2:03 pm

    Did you catch all those fish out of the same tank.

    • admin (mostly Jay)

      December 2, 2011 at 3:09 pm

      Thought everyone knew at this point that all underwater bait shots are done in tanks….

  3. Jay

    December 3, 2011 at 8:50 pm

    it looks like a good idea but nothing screams gimmick more than the 12, no, 24 piece kit. I’m convinced that if the Banjo Minnow wasn’t sold in those giant kits it would have been thought of and used as a legitimate lure. But then again, some slick haired jerk in a suit is saying “Ya, but the Banjo minnow sold $XX million dollars worth of units!” so what do I know. Just get a good patent because if it does catch on within 2 months you’ll see the YUM Spinnerworm and Terry Scroggins will be pimping it on an episode of Classic Patterns talking about how he spent countless hours working on the design of the bait getting the tail action “Just right”.

    • Jay

      December 3, 2011 at 9:01 pm

      Or if your bait gets too popular and you did your job and got an air tight patent, you’ll still see the BPS “Spinnin’ Worm” – patent or not. They’ll do the math, figure out what makes them more money:
      A: Selling their reproduced house version at a huge margin while paying the rabid team of lawyers they keep on retainer.
      B: Just selling the originals at a decent margin.
      If A>B, prepare to either sink all your profits into patent lawyers while they laugh and shrug it off or let it slide and watch all the other chronic copy cats start creating their own knock offs and eat into your profits even more.
      People laugh at the Z-Man guy, but I can see how a guy could get fed up watching something completely original that he designed be pimped out by other companies and not seeing a nickel from it.

  4. marlon crowder

    December 3, 2011 at 11:32 pm

    the helicopter lure 2.0?

  5. Jared

    December 5, 2011 at 3:14 pm

    Cool “spin” on a paddle tail…All lures are tools and every tool is designed for a task. Not all lures are designed to catch the biggest 5 bass limit. Some lures are designed for fun fishing and i think this will fit that bill well. Easy to rig and easy to use…

  6. catch n release

    December 6, 2011 at 7:28 am

    NO! It’s the helllllllllllllllllllllllli-copter lure. HAAAAAAW!

  7. Bill M

    December 7, 2011 at 8:41 pm

    I know they are having a contest to guess the inventor, but when I first saw it, I thought Larry Dahlberg, but I think it would be released by another manufacturer if it was him.

  8. mike erlanson

    December 8, 2011 at 10:24 am

    …LOL, amazing flying lure 2.0 or snap tail lure 2.0, it does scream gimmick, to me the A-rig, basstrix and chatterbait did not.

  9. 3Times

    December 9, 2011 at 10:49 am

    Dude. Really?

  10. Fish-man

    December 9, 2011 at 11:07 am

    Would KVD or Ike use this product in a BASS event?

    • admin (mostly Jay)

      December 9, 2011 at 11:26 am

      Can’t speak for them but pretty sure anyone would use anything they thought would help them catch a fish.

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Gitcha Bassin' Fix

The best, worst and funniest in bassin'! Jay Kumar is the guy who created, co-hosted Loudmouth Bass with Zona, was a B.A.S.S. senior writer and a whole lot more in bassin™. Make sure you sign up for the BassBlaster email!

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