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Only KVD Sells Tackle? Nope

Some holes in that cheese….

Few weeks ago, a post on Wired2Fish.com had this quote in it: “If your name ain’t KVD, you ain’t moving any appreciable product. There ain’t many pros that can sell you much these days.”

That’s a piece of bass industry info that’s become conventional wisdom – and like conventional wisdom everywhere, isn’t necessarily right. Also “ain’t” real sure what the value in repeating that decades-old wisdom is, but whatever.

Then well-known Wester Coaster bassin’ writer George Kramer – a guy I happen to like – posts on his blog a piece reacting to the W2F piece called “KVD and the 70-odd dwarfs.”

You can pretty much tell where that one went, though KVD got thrown under the bus there too. Even suggested that Elite Series rules are changed to suit KVD.

I assume George didn’t mean it that way, but I see that insulting to the other guys on the Elites, who can flat out fish circles around the rest of us. Yes they can. I’ve seen ’em up close and personal, maybe you have too. Sometimes they can fish circles around tKVD too…lol.

Anyhow, my opinion on the “only KVD sells stuff” thing is: nope.

Fer sher KVD moves more product than most. Same as Tiger Woods moved and still does move the needle on TV ratings more than any other golfer. Just a fact. After all, as I’ve said many times, Tiger is the KVD of golf….

But to say that all the other guys in fishing – particularly Elite pros – don’t move the sales needle isn’t true.

A huge reason for that is B.A.S.S. Let’s face it, in bassin’, Bassmaster media moves the needle. It IS the needle…and the gauge, and the machine. Just the truth as I see it, and every media stat you can find proves it. [If you didn’t know, full disclosure is that those folks are my friends, but so are people in other bassin’ media and pros on other trails.]

So if Ike, Alton, Brent, Skeet, Brauer, etc. win or do well or get covered, needles get moved. Product gets sold. Just the fact that I don’t have to put both names for those guys tells you that. This is why Elite pros now have more logos on their jerseys than Woo Daves did back in the day.

Whether products get moved for non-KVD wins/coverage as much as they do for yet another KVD win or a KVD promo is for the pundits to debate, and I wish them luck since that stuff can be impossible to track.

Who can tell if you read/viewed something somewhere and 2 months later bought five packs of it at a lakeside tackle store? Or if a Facebook Like moved you to Lurenet.com or Tacklewarehouse.com or wherever to buy something?

Maybe unbeknownst to them, the pundits are just measuring who can sell stuff most immediately. Or whose sponsors make the most out of a win (this definitely plays into it).

No one can tell. But I can tell you this: If something happens in a B.A.S.S. tourney or with B.A.S.S. media – and I’m including my buddy Z’s show in there – you’ll know about it. That’s how things get moved.

Speakin’ of movin’:

4 Comments

4 Comments

  1. Matt Arledge

    June 18, 2012 at 1:34 pm

    As an employee at a large retail store, I can guarantee that more Alabama rigs were sold by people seeing it on a TV ad or show(aka Bill Dance using it)than watching Paul Elias win. Immediately after the tourney, there were tons sold. But lately I have even asked people about Paul Elias winning the tourney on it and they seem clueless and say, no, I saw it in an ad.

  2. Flip'N'Pitch

    June 19, 2012 at 12:42 am

    Well, to be fair, Ronell Smith qualifies his statement very well. He did not simply say “Only KVD sells tackle” and leave it at that. He goes on to clarify his assertion in the context of the increase some Pros want to demand in compensation/sponsorship for a tournament win. Much like a NFL signing bonus, they don’t realize or care that from the sponsors’ viewpoint, they’ve already been compensated well in advance for whatever real or imagined gains they claim in resulting product sales. From the sponsors’ viewpoint, they’re just hoping to now break even after providing their Pros an “advance” or “seasonal draw”. Of course, much like the Pro Sports Lockouts, unless the Owners (in this case the Sponsors) open their sales books to the Pros (or some objective Arbitrator) then who is to know what the impact of a tournament win really equates to? That will never happen of course but I swear if KVD came out with some “Sexy Shad” shoes or Underoos then people would buy them just because it’s KVD. Think “Junior Nation” in NASCAR.

    • admin (mostly Jay)

      June 19, 2012 at 6:47 am

      Actually I believe that wasn’t Ronell’s statement — he quoted somebody…I think.

  3. Flip'N'Pitch

    June 19, 2012 at 9:04 am

    Yeah, he quoted someone else but he is the author. So it’s hard to tell if he is in “Reporter Mode” (he may or may not agree with the quote but is simply reporting someone said it) or if he is in “Columnist Mode” (he probably agrees with whomever said it because right or wrong it is the prevailing perception of Industry Sponsors). Regardless, I think the relative context is still the same. Sorry to be splittin’ hairs with semantics, my new “Sexy Shad” Underoos are a little too tight! 😉

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The best, worst and funniest in bassin'! Jay Kumar is the guy who created BassFan.com, co-hosted Loudmouth Bass with Zona, was a B.A.S.S. senior writer and a whole lot more in bassin™. Make sure you sign up for the BassBlaster email!

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