Category: Rapala
Ike, KVD, Cranks, Colors
Gonna hit four things here. 1. You’ve probably heard the well-known saying in the fishing biz, that baits are made to “catch fishermen, not fish.” In other words, if it doesn’t catch your eye in the store, you’re not bringing it home, regardless of whether it catches ‘em or not. 2. Bearing that in mind, [...]
The Lakemaids Are Back (Yowza!)
Rapala’s beer joint venture is back – which means that we have an excuse to publish the Lakemaid pics again. Some factoids:
Scent Wars
How much stock do you put in stink? Scents and scented baits are nothing new in the bass world, but the science of scent has been at the forefront of soft-plastics innovation over the past few years with the development of proprietary formulas like Berkley’s Gulp! and Gulp! Alive!, Rapala’s Trigger X, YUM’s F2 and [...]
Rapala’s in the Beer Biz!
Lakemaid (Mermaid) Pics Below Who knew – did you? – that Rapala is in the beer biz, and has been since 2008. The company seems to be a partner in Lakemaid (maybe a play on “Lakemade”?) Beer. “Caress and Release,” “Full-Bodied Flavor” – that’s pretty funny! More on the beer from a Lakemaid press release:








