Berkely Gulp! is magic. Berkley claims it can outfish live bait, and sometimes it can: I’ve seen it do that in saltwater, where it also has an odd tendency to catch bigger fish than live bait.
Anyhow, Berkley has naturally been uber-secretive about the Gulp! formula, which is why I was intrigued to see an article on BassFan recently with the title What Exactly Is Gulp!?
Wait a sec â€“ I know what it is: Vile-smelling stuff that dries into iron but catches fish like a yurt on fire.
Okay, seriously: wasn’t thinking the chemical formula would be spelled out, but maybe I’d learn something. And I did. Just like the title of this post says, Gulp! is meat, taters and spices â€“ to fish. And I quote:
“Decades of research have shown [Dr. Keith] Jones and [John] Prochnow that fish are somewhat like people in what they eat: Just about anywhere in the world, people eat the staples of meat and potatoes [not in Los Angeles!].
“Fish, research shows, are the same way. Whether it’s a bass, redfish, pike, flounder â€“ any species â€“ they all consume the same staple diets, much like meat and potatoes. These staples are the base layer for all Gulp! products and contain a formula that Berkley scientists have found to appeal universally to fish.
“The second layer of the Gulp! flavor formula is akin to local and regional differences in human diets. In some parts of the world, different spices are used â€“ sometimes sauces. Following this analogy, the second layer would be considered the seasoning layer, with each bait “seasoned” to adhere to what flavors research has shown the fish to be attracted to.
“Ultimately, the third layer is specific to the style of bait. From shrimp to baitfish, extra ingredients are included so that in the underwater environment of the fish, these baits smell like the bait they represent.
“‘When a redfish eats a Gulp! Shrimp, it’s actually tasting several different things,’ Prochnow said. ‘He gets the shrimp layer, the seasoning layer and the meat and potatoes. That’s why fish never pass up a Gulp! meal when they can get it.'”
Hmmmm. Well then I guess my Gulp! would be Memphis-style BBQ ribs, sweet-potato fries and original Tabasco. Cook it up, Jones and Prochnow, I’ll try it!
What’s your Gulp!?