Berkley Gulp! = Meat, Taters, Spices

Here's my Gulp!. What's yours?

Berkely Gulp! is magic. Berkley claims it can outfish live bait, and sometimes it can: I’ve seen it do that in saltwater, where it also has an odd tendency to catch bigger fish than live bait.

Anyhow, Berkley has naturally been uber-secretive about the Gulp! formula, which is why I was intrigued to see an article on BassFan recently with the title What Exactly Is Gulp!?

Wait a sec – I know what it is: Vile-smelling stuff that dries into iron but catches fish like a yurt on fire.

Okay, seriously: wasn’t thinking the chemical formula would be spelled out, but maybe I’d learn something. And I did. Just like the title of this post says, Gulp! is meat, taters and spices – to fish. And I quote:

“Decades of research have shown [Dr. Keith] Jones and [John] Prochnow that fish are somewhat like people in what they eat: Just about anywhere in the world, people eat the staples of meat and potatoes [not in Los Angeles!].

“Fish, research shows, are the same way. Whether it’s a bass, redfish, pike, flounder – any species – they all consume the same staple diets, much like meat and potatoes. These staples are the base layer for all Gulp! products and contain a formula that Berkley scientists have found to appeal universally to fish.

“The second layer of the Gulp! flavor formula is akin to local and regional differences in human diets. In some parts of the world, different spices are used – sometimes sauces. Following this analogy, the second layer would be considered the seasoning layer, with each bait “seasoned” to adhere to what flavors research has shown the fish to be attracted to.

“Ultimately, the third layer is specific to the style of bait. From shrimp to baitfish, extra ingredients are included so that in the underwater environment of the fish, these baits smell like the bait they represent.

“‘When a redfish eats a Gulp! Shrimp, it’s actually tasting several different things,’ Prochnow said. ‘He gets the shrimp layer, the seasoning layer and the meat and potatoes. That’s why fish never pass up a Gulp! meal when they can get it.'”

Hmmmm. Well then I guess my Gulp! would be Memphis-style BBQ ribs, sweet-potato fries and original Tabasco. Cook it up, Jones and Prochnow, I’ll try it!

What’s your Gulp!?



  1. Chad Keogh

    December 17, 2010 at 9:25 am

    There’s a restaurant in North Vancouver, BC, Canada called the Tomahawk (hopefully I spelt that right) that serves a burger with everything on it, including a fried egg and a split-down-the-middle hotdog weiner. It comes with their homemade french fries, and that’s my meat and potatoes Gulp!.

  2. BP

    December 17, 2010 at 10:32 am

    Latuff’s or Angino’s thin crust hamburger pizza.

    • 3Times

      December 17, 2010 at 3:32 pm

      +1 on Latuff’s!!!

  3. tournament FISHERMAN

    December 17, 2010 at 4:31 pm

    I’ve been to Berley many times, I can say from first hand experience in the fish tanks, you would be amazed. Mark Sexton would take the whole pro staff to the fish tanks and put Gulp or regular berkley on a piece of cotton, through it in the tank and a feeding frenzy would start. I was skeptical, so i asked to put my favorite on the cotton “nothing happened” Mark had about every scent there to try and we did. They only attacked the Berkley.

  4. Buzz

    December 17, 2010 at 4:38 pm

    Catches fish like a yurt on fire? Do you catch many that way?
    Def: A yurt (üi or kiz üi in Kazakh, ger in Mongolian) is a portable, felt-covered, wood lattice-framed dwelling structure traditionally used by nomads in the steppes of Central Asia. A yurt is more home-like than a tent in shape and build, with thicker walls.

  5. Jeremy Adair

    December 17, 2010 at 5:09 pm

    There’s a restaurant chain here in MN called Broadway Bar and Pizza. They make a dish called baked penne with meatballs and they got everything in that recipe just right. If I were a fish, that’d be my Gulp.

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The best, worst and funniest in bassin'! Jay Kumar is the guy who created, co-hosted Loudmouth Bass with Zona, was a B.A.S.S. senior writer and a whole lot more in bassin™. Make sure you sign up for the BassBlaster email!

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