What Does This Ad Mean?

This isn't the ad, I'm just getting with the whole Double Rainbow thing.

First, I gotta give props to Evan Williams – actually Heaven Hill Distilleries – for sticking with the bass fishing scene. Many so-called “non-endemic” (non-fishing) companies come and go, not Evan Williams.

Also cool that I see the following full-page ad in Sports Illustrated, showing the world’s most awesome fishing show fish. But what does it mean?

> “Best Lake for Prized Largemouth” – Prized?

> And Bienville? A private lake?

> Unless something’s changed, Bienville is pay to play, too.

I don’t know, man. I’m going with Fork or Guntersville, and would probably use the word “Huge” or “Giant” over “Prized.”

Maybe I’m overthinking this…but it’s my job!



  1. 5bites

    March 18, 2011 at 2:05 pm

    They don’t know what they’re printing man! They’re on the sauce so everything sounds good to them.

  2. Jesse Hall

    March 19, 2011 at 10:33 am

    Sadly, everything is turning into just that; “pay to play”. But I would probably go with a SoCal lake or Amistad/Falcon for a “prized” fish.

  3. Alex Voog

    March 21, 2011 at 9:13 am

    Yes indeed, props to Evan Williams. A couple years ago I wrote them a letter thanking them for their support of our sport and for sponsoring Jason Quinn. I support, and encourage, the companies that support my sports. It’s 9:12 a.m. is it too early to buy a round of Evan Williams SHHHHHHHHHOTS ? !

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The best, worst and funniest in bassin'! Jay Kumar is the guy who created, co-hosted Loudmouth Bass with Zona, was a B.A.S.S. senior writer and a whole lot more in bassin™. Make sure you sign up for the BassBlaster email!

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